The best CRM strategies

Customer relationship management strategies (CRM) focus on how you are going to implement and use your CRM to manage customer relationships and improve sales. At the end of the day, it is crucial that you do not simply have a CRMInstead, determine a clear plan and set of processes to get the most out of your software. This will range from how data is entered and how individual engagements are monitored to which processes are automated and how the software handles them. The common objectives of the CRM include a more efficient team to increase customer retention rates and sales.

THESE ARE SOME OF THE BEST CRM STRATEGIES IT CAN IMPLEMENT IN 2022.

1.-UNIVERSAL DATA ENTRY AND EFFECTIVE IMPLEMENTATION

The implementation of CRM is when data from all systems is linked in a centralised location and stored, organised and analysed with immediate effect. It is also the point at which your employees will start using the software.

To get the most out of your CRM In addition, make sure that there is a clear process for data entry so that it is consistent and accurate throughout the system. Also, make sure that everyone knows which tools to use in your department and how best to use them before the CRM is in operation.

2.-AUTOMATING PROCESSES

Automate manual and time-consuming tasks with automation to increase the efficiency and effectiveness of your team across all departments. This will be different for different companies, but, for example, you can set up your forms to automatically sync with your systems so you don't have to enter data manually.

This will free up additional time for your team to concentrate on people-dependent tasks.

3.-CUSTOMER TRACKING AND CUSTOMISATION

The more you know about your customers, the better. Record, measure and manage all the interactions customers have with your business in one place, and leverage this data to personalise and tailor future communications. Meet customers' needs and exceed their expectations with ease.

You can also use this data to identify which actions drive conversions and incorporate them into your processes.

4.-PERSONALISED AND AUTOMATED MARKETING CAMPAIGNS

Create targeted marketing campaigns based on real-time customer data such as demographics, purchase records and past messages. You can tailor tone and tactics to specific customer needs to improve the likelihood of conversion, whatever that looks like.

Content automation goes one step further, with AI used to automate part or all of the content creation and distribution process.

5.-RE-ADDRESSING AND RE-ENGAGING WITH CUSTOMERS

The probability of selling to an existing customer is 60-70%, compared to 5-20% for new prospects. Manage loyalty and rewards programmes to incentivise existing customers and use customer information (from birthdays to past interactions) to send them personalised messages and offers.

6.-TAKE ADVANTAGE OF THE ANALYSES

With a CRM, you can measure, analyse and manage real-time metrics on every element of your business. Your data will let you know whether your efforts are effective across all departments and, if not, what needs to change. You can use this data to forecast and make informed business decisions, whether it's about task allocation, budget adjustment or anything else.

3.-GREAT CRM EXAMPLES

Want to know who is doing well? Here are some great examples of CRM from which your team can draw inspiration.

Apple

If you have ever used a device Appleyou will be familiar with the ID of Applethe account you use to access all of the services of the Apple and make your devices work together. The CRM de Apple is what makes this possible; it synchronises devices, saves your preferences and offers tailored recommendations based on your usage habits. This automated tool is an instant marketing tool for Appleand provides useful information on customer behaviour.

Coca-Cola

Coca-Cola uses a CRM to monitor inventories and production lines to replenish supply shelves and anticipate machine repairs, as well as to automatically replenish orders, send invoices and process payments. Coca-Cola also benefits from the customer service tools of the CRMThe new system allows you to monitor and respond quickly to customer issues.

Activision

Activision uses Salesforce to better interact with customers and to "collaborate [and] share information quickly, and give people the tools to do so". Prior to the implementation of CRM In the first half of the year, half of the customers who had problems used self-service and the other half spoke to the representatives by phone. In just one year of using their CRM In addition, 82% of customers reporting problems use online self-service, and 10% contact their caseworkers, leaving only 8% of customers talking to representatives over the phone. This resulted in huge cost reductions and increased customer satisfaction.

Do you want to test a CRM with your own telecommunications?

- Datalyse is a fast and easy to use CRM that allows you to unify your company's needs, centralising all your operations in a single application. Find out how a CRM can help your team on our website and blog, or get in touch with us.