Marketing

THE 5 DIFFERENCES BETWEEN TRADITIONAL CALLS AND IP VOICE CALLS

In recent years we have seen how many companies have made the leap towards new technologies and forms of communication. Perhaps one of the most notable leaps has been the shift from traditional telephone calls to IP technology. But what are the differences that have caused many to move towards the new technology?
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1-The structure of the network

By not relying on physical lines, the IP system can implement a virtual switchboard to streamline all processes and enable us to work more comfortably. In addition, this means saving on installation and/or maintenance costs of a physical switchboard. With this virtual switchboard, we can also create an interconnected network between different shops, branches or offices under a single head-end number, thus streamlining a lot of procedures.

 

2-El funcionamiento

While the traditional way is based on telephone-to-phone communication via analogue, the IP call is made via the internet. This means that no analogue signal is used, but a digital format, in which the signal is compressed to an Internet Protocol (IP). Once this reduction has been made, these data packets are sent via the internet to the receiver, and once the receiver has been called, the reverse process is carried out so that the latter can communicate with the sender.

This is an advantage of IP technology, as calls can be made from different devices, and can be made from computer to computer, computer to telephone, or telephone to telephone.

 

3- number of simultaneous calls that can be made

While traditional telephone calls rely on physical lines, IP technology relies on a network structure. The main advantage of this is that there are no limitations on the number of conversations that can be held at the same time. This element could be used, for example, to make a call to a particular agent if a customer wants to talk to him, while at the same time talking to the customer and handing over the call. Another clear advantage is the fact of being able to make a simultaneous call with more than two users, thus being able to make a video conference.

 

4-El almacenamiento

As the PBX is located in the virtual field, the advantages are not only in the speed and convenience with which we work, but also in the amount of data we can store. This characteristic is not only typical of IP technology, but is also usually linked to broader programmes that offer IP services, in which it is usually accompanied by forms of cloud storage that offer multiple advantages. Among these programmes, those of CRM modality stand out. The main advantage of storage consists of, on the one hand, housing the telephone numbers of the IP network under the same telecommunications operator, having control over them at all times, and on the other hand, the fact that with the appropriate CRM you have the possibility to to store the calls made and be able to play them backHave you reached an agreement with a customer on a phone call, but can't quite remember the details? Don't worry, by replaying the call, you can review exactly what was discussed so you don't forget anything! Do you want to help new operators with tips on how they can optimise their customer service? Review the calls they make together with them to see where they are lacking so that they can improve. There are many advantages in this area.

 

5-El precio

IP technology can be a good source of savings because, while traditional telephone lines charge per call made, the IP tariff is based on the duration of the call. Thus, the savings on short calls, or calls that go unanswered, are enormous. The difference is such that in some cases the economic savings in the tariff can be between 40% and 80%.

In addition, with a switchboard for several establishments, another way of saving is that calls between the different agents, establishments, etc... of the company are completely free of charge.

 

Is it time to take the leap?

In short, this new technology differs from the last one in that it is more economically optimal, more flexible and simpler. But the main advantage we find is that, if we adapt IP technology to other software, the possibilities of IP technology expand, being able to store data, calls, streamlining coordination within the company and improving our performance. So, if you are thinking of switching to IP technology, the best option is to contract it via a CRM programme, which includes this technology among its functionalities and enables its coordination with other elements.

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