Marketing News

How CRM improves business performance

Designed to track and manage the entire customer interaction system, a CRM system can be one of the most powerful management tools for your business.
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Here are 5 ways in which a system CRMcan improve the performance of your business and why the CRMcloud-based Datalyse could be the ideal system for you.

CRM improves business performance because:         

        - Increases employee productivity           

        -Improving company communication           

        - Enables you to gain valuable business insight           

        - Offer better customer service           

        - Improve customer retention and revenue


1. INCREASES EMPLOYEE PRODUCTIVITY

Manual operations, such as searching for contact information or entering data, can be automated or removed from customer-related processes. Automation in sales, service and marketing will free up your employees to spend more time talking to potential customers and strengthening relationships with existing ones, which in turn increases productivity and revenue.

2. IMPROVE THE COMPANY'S COMMUNICATION

An integrated software system CRM helps to create better communication within the company. This is because sharing customer data between different departments will allow you to work as a team and help optimise the customer experience. In addition, each employee will be able to answer customer questions about what is happening with your product or service. By functioning as a well-informed team, you will help increase the efficiency of the company overall and provide better service to customers.

3. PROVIDES VALUABLE BUSINESS INSIGHT

How is your business really doing?

Using management software CRMWith the new, all company information is stored in one centralised location, making it easy to analyse performance as a whole. By identifying important information such as revenue generated, leads, as well as the results of your marketing campaigns, you can easily generate reports. Better data reporting means you can make effective business decisions and improve revenue in the long run.

4. PROVIDES BETTER CUSTOMER SERVICE

One of the main ways in which the CRM improves business performance is that it helps you to provide a high quality service by storing secure customer data. All steps related to the marketing, service and sale of your products/services can be carried out systematically. A system CRM can also enable you to better understand your customers' problems, which in turn will improve service and customer satisfaction. For example. If there is a problem to solve for your customer, your representatives can retrieve all previous activity related to that customer, to help you find a quick solution.

5. IMPROVE CUSTOMER RETENTION AND REVENUE

With transparency of customer histories, active campaigns or open cases, you can deliver more satisfying shopping and service experiences that keep existing customers coming back for more, resulting in increased revenue. According to Harvard Business Reviewa 5% reduction in the churn rate can be achieved by increase your sales or profits by 25% to 85%..

THE BENEFITS OF CHOOSING THE DATALYSE CRM

DatalyseWe provide the "world's easiest call centre software" ensuring that our cloud-based software is accessible and easy to use for everyone, whether staff are in or out of the office. For SMEs who have an overseas operation or case managers who are based abroad, Datalyse is perfect for you.

Our CRM is cost-effectiveIn fact, we offer a free trial and for companies with just one person, we'll give it to you free for a whole year. Get in touch today to chat about how we can help you or your company. fill in this form and we will contact you.

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