How CRM improves business performance

Here we look at 5 ways a CRM system can improve your business performance and why Datalyse's cloud-based CRM could be the ideal system for you.

CRM improves business performance because:

1. Increases employee productivity

2. Improve company communication

3. Enables you to gain valuable business insight

4.Offer better customer service

5.Improve customer retention and revenues

1. INCREASES EMPLOYEE PRODUCTIVITY

Manual operations, such as searching for contact information or entering data, can be automated or eliminated from customer-related processes. Automation in sales, service and marketing will free up your employees to spend more time talking to potential customers and strengthening relationships with existing ones, which in turn increases productivity and revenue.

2. IMPROVE THE COMPANY'S COMMUNICATION

A CRM system helps to create better communication within the company. This is because sharing customer data between different departments will allow you to work as a team and help optimise the customer experience. In addition, each employee will be able to answer customer questions about what is happening with your product or service. By functioning as a well-informed team, you will help increase the efficiency of the company overall and provide better service to customers.

3. PROVIDES VALUABLE BUSINESS INSIGHT

How is your business really doing?

With CRM software, all company information is stored in a centralised location, making it easy to analyse overall performance. By identifying important information such as revenue generated, leads, as well as the results of your marketing campaigns, you can easily generate reports. Better data reporting means you can make effective business decisions and improve long-term revenue.

4. PROVIDES BETTER CUSTOMER SERVICE

One of the main ways in which CRM improves business performance is that it helps you to provide a high quality service by storing secure customer data. All the steps involved in marketing, servicing and selling your products/services can be carried out in a systematic way. A CRM system can also enable you to better understand your customers' problems, which in turn will improve customer service and satisfaction. For example. If there is a problem you need to solve for your customer, your representatives can retrieve all previous activity relating to that customer, to help you find a quick solution.

5. IMPROVE CUSTOMER RETENTION AND REVENUE

With transparency into customer histories, active campaigns or open cases, you can deliver more satisfying shopping and service experiences that keep existing customers coming back for more, resulting in increased revenue. According to Harvard Business Review, a 5% reduction in customer churn can increase your sales or profits by 25% to 85%. The benefits of choosing Datalyse CRM At Datalyse, we provide the "world's easiest call centre software" ensuring that our cloud-based software is accessible and easy to use for everyone, whether staff are in or out of the office. For SMEs who have an overseas operation or case managers who are based abroad, Datalyse is perfect for you. Our CRM is cost effective, in fact we offer a free trial and for companies that only have one person, we will give it free for a whole year.

Want to try a CRM?

- Datalyse is a fast and easy to use CRM that allows you to unify your company's needs, centralising all your operations in a single application. Find out how a CRM can help your team on our website and blog, or get in touch with us.